ABOUT US

Our story began in Nottingham, England in 2005.
One day, while reading the Bible, our founder came across Jeremiah 29:11. He had read it before, but this time it landed differently. It felt personal. Powerful. Like God was speaking directly to him.

He paused and thought:
“Wow… is that really what God thinks of me? I must be God’s Favorite.”

That moment became the spark behind God’s Favorite Clothing.

As he reflected on it, a bigger thought followed:
“What if others have felt the same way - seen and loved by God in a personal way through scripture?”
He wanted to share that reminder with the world: that we are not forgotten, overlooked, or unloved. We are deeply valued - by God Himself.

A few days later, while shopping in the Victoria Shopping Centre, he found a pair of jeans on sale in a store that was closing. Excited by the deal, he grabbed them without thinking twice. But when he looked closer, he realized the message it carried did not align with what he wanted his life to represent, so he walked away.  It wasn’t just a pair of jeans anymore - it was a statement he did not want to stand behind.

On the way home, it hit him: if there was room in the world for brands that promote anything and everything, then there should also be room for a brand that celebrates faith.

And that’s how God’s Favorite Clothing was born - inspired by scripture, built on purpose, and created to remind every person who wears it: you are seen, you are loved, and you are God’s Favorite.